As British novelist Amelia Barr once observed, “kindness is always fashionable, and always welcome”. So why do so many brands still miss out on prime opportunities to make friends with potential customers via email?
Once a visitor to your ecommerce site signs up to your newsletter, that’s your cue to kickstart a rapport that will hopefully last a lifetime. The ‘Welcome Email’ is one of the most important stages in your brand’s marketing strategy, as you’re never given a second chance to make a first impression. And yet it is continually neglected by small and big businesses alike.