Valentine’s Day: a pain in the proverbial for the forgetful shopper and a stab in the heart for the eternally alone.
While the roots of Valentine’s Day are fuzzy and lie somewhere between pagan and commercial, the impact on consumer spending is massive - with $19 billion spent on gifts in the US last year - according to The Shelf.
The US National Retail Federation predicts that 54.8% of consumers will celebrate the special day aceoss America this year, spending an average of $146.84 on flowers, jewelry, sweets, apparel and more (up from $142.31 last year).
As pastel coloured, heart-shaped fluff assaults the consumer from every angle: how are retailers setting themselves apart to activate shoppers this season?
We’ve taken a look at six cool examples of retailers marketing Valentine's Day, with a twist.