The selfie brigade, the shameless self-promoters, the spoiler-posting Netflix ruiners, the #blessed: for some people, getting seen on Facebook is (unfortunately) all too easy.
Which seems all-the-more unfair if you’re a brand on Facebook, where the organic reach of your posts is likely on a downward spiral, and getting genuine engagement on even your paid posts is tough.
But don’t start writing off Facebook as marketing channel quite yet: indeed, according to research by Shopify, the majority of orders from social media (around 85 per cent) come from Facebook, and it boasts some of the highest conversion rates of all social networks.
As with most aspects of ecommerce marketing, the key to winning at Facebook is getting exceptional content in front of right person at the perfect time in their buyer journey.
This blog post will focus on the first stage: creating quality posts. We’ll take a look at 12 brands who are truly winning at Facebook marketing, creating brilliant posts that help them reach a number of objectives:
- Promoting their products
- Acquiring new customers
- Launching a competition
- Promoting their latest content
- Brand-building and achieving virality