Give your customers marketing experiences they’ll love

AI-powered customer marketing for retail, all in one platform

Get a Demo Learn more
  • Ollie: High CLV shopper
  • Hasn’t engaged in 6 months
  • Predictive lifecycle stage: at risk VIP
  • Sent win-back email with dynamic offer
  • Jess: Repeat shopper
  • Browses site for new items & offers
  • Browses lipstick, item out of stock
  • Sent automated email when item is back in stock with dynamic offer
  • Mike: Repeat online & in-store shopper
  • Often engages via Instagram
  • Makes high value in-store purchase
  • Targeted with Instagram ad for in-store event at preferred store
  • Selina: One-time shopper
  • Browses store on mobile
  • Predictive taste profile: most likely to buy homeware next
  • Targeted with category-based Facebook ad
  • Harry: Subscriber, yet to make a purchase
  • Frequently engages with emails
  • Shows interest in trainers
  • Personalised newsletter sent
  • Olly
  • Jess
  • Mike
  • Selina
  • Harry
  • Ollie Mailer
  • Jess Mailer
  • Mike Mailer
  • Selina Mailer
  • Harry Mailer
  • Crew
  • Heal's
  • Wonderbly
  • Lovecrafts
  • Charlotte Tilbury

How it works

  • Purchase History
    Purchase History
  • Browse Behaviour
    Browse Behaviour
  • Marketing Interaction
    Marketing Interaction
  • Instore Activity
    In-Store Activity
  • Returns Data
    Returns Data
  • Vip Customer Potential

    Which of my customers have VIP potential?

  • Most Likely To Lapse

    Which customers are likely to lapse soon?

  • Interact With My Message

    What time is a customer most likely to interact with my message?

  • Most Likely To Buy

    Who is most likely to buy this product?

  • Best Time To Send Replenishment Messages

    When’s the best time to send a replenishment reminder?

  • Broadcast Emails
    Broadcast Emails
  • Automated Emails
    Automated Emails
  • Custom Audiences
    Social Audiences
  • Push Notifications
    Push Notifications
  • Direct Mail
    Direct Mail
  • Single customer view

    Ometria brings together data from all touchpoints to build a comprehensive profile of each customer.

  • Intelligence layer

    The platform uses machine learning to analyse customer behaviour and provide insights that are directly actionable within the platform.

  • Cross-channel marketing

    Ometria’s campaign builder enables you to create personalised marketing experiences across relevant touchpoints.

Say goodbye to your ESP

…and hello to a new era of personalised customer marketing.

Ometria replaces and upgrades your ESP, giving you instant access to customer insight and enabling you to create marketing experiences your customers will love.

Why Ometria
Say Goodbye To Your Esp
Ometia Lifecycle Video
Lifecycle Logo
The smart ecommerce marketing conference

Join an amazing community of ecommerce marketers at our annual conference to learn about the latest in customer retention from the most innovative brands in the industry.

Join the movement

Our Blog

Read our latest content for ecommerce marketers

Love

Six of Our Favourite Valentine’s Day-Themed Emails

Treating your nearest and dearest doesn't always mean presents and poetry—it’s also about just being there for them and, for retail marketers at least, providing a brilliant customer experience.

Continue Reading
Supreme

How to Be Better at Recognising Customer Loyalty in Your Marketing Campaigns

Lucrative, reliable and likely to recommend you to their mates, we all know how sacred loyal customers are... But do we know how important it is to recognise and reward them?

Continue Reading
Typewriter

Why It’s Time to Say Goodbye to Your ESP

In order to thrive in 2018 and beyond, brands need to be providing a customer experience that is spot on. Marketers know this, so why are so few delivering on it?

Continue Reading

Get a demo

See Ometria’s AI-driven customer insights and cross-channel marketing platform in action.

Let's do this
Get A Demo