The customer marketing platform for retail

Give your customers marketing experiences they’ll love

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  • Ollie: High CLV shopper
  • Hasn’t engaged in 6 months
  • Predictive lifecycle stage: at risk VIP
  • Sent win-back email with dynamic offer
  • Jess: Repeat shopper
  • Browses site for new items & offers
  • Browses lipstick, item out of stock
  • Sent automated email when item is back in stock with dynamic offer
  • Mike: Repeat online & in-store shopper
  • Often engages via Instagram
  • Makes high value in-store purchase
  • Targeted with Instagram ad for in-store event at preferred store
  • Selina: One-time shopper
  • Browses store on mobile
  • Predictive taste profile: most likely to buy homeware next
  • Targeted with category-based Facebook ad
  • Harry: Subscriber, yet to make a purchase
  • Frequently engages with emails
  • Shows interest in trainers
  • Personalised newsletter sent
  • Olly
  • Jess
  • Mike
  • Selina
  • Harry
  • Ollie Mailer
  • Jess Mailer
  • Mike Mailer
  • Selina Mailer
  • Harry Mailer
  • Moss Bros
  • Heals
  • Wonderbly
  • Lovecrafts
  • Charlotte Tilbury

How it works

  • Purchase History
    Purchase History
  • Browse Behaviour
    Browse Behaviour
  • Marketing Interaction
    Marketing Interaction
  • Instore Activity
    In-Store Activity
  • Returns Data
    Returns Data
  • Which of my customers have VIP potential?

    Vip Customer Potential

  • Which customers are likely to lapse soon?

    Most Likely To Lapse

  • What time is a customer most likely to interact with my message?

    Interact With My Message

  • Who is most likely to buy this product?

    Most Likely To Buy

  • When’s the best time to send a replenishment reminder?

    Best Time To Send Replenishment Messages

  • Broadcast Emails
    Broadcast Emails
  • Automated Emails
    Automated Emails
  • Custom Audiences
    Social Audiences
  • Push Notifications
    Push Notifications
  • Direct Mail
    Direct Mail
  • Single customer view

    Ometria brings together data from all touchpoints to build a comprehensive profile of each customer.

  • Intelligence layer

    The platform uses machine learning to analyse customer behaviour and provide insights that are directly actionable within the platform.

  • Cross-channel marketing

    Ometria’s campaign builder enables you to create personalised marketing experiences across relevant touchpoints.

Say goodbye to your ESP

…and hello to a new era of personalised customer marketing.

Ometria replaces and upgrades your ESP, giving you instant access to customer insight and enabling you to create marketing experiences your customers will love.

Why Ometria
Say Goodbye To Your Esp


Helpful resources to make you a better customer marketer.

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