Welcome to the future of retail marketing
Say goodbye to your ESP and get ready for a new era of personalised, AI-powered customer marketing
Single Customer View
Ometria brings together data from all touchpoints to build a unified profile of each customer.
- Purchase History
- Browse Behaviour
- Marketing Interactions
- In-store Activity
- Returns Data
Identifying customers across any device that they use to browse and buy from your store.
Syncing all interaction and transactional data in real-time.
Cleansing your database, identifying duplicate accounts and combining them into a single customer profile.
Which of my customers have VIP potential?
Which customers are likely to lapse soon?
When is a customer likely to interact with my message?
Who is most likely to buy this product?
When’s the best time to send a replenishment reminder?
Ometria uses machine learning to analyse behaviour and provide instant customer insights that are directly actionable within the platform.
Analysing behaviour and attributes to understand what individual customers are most likely to be interested in.
Using channels, devices, purchase activity, product interests and discounts to determine future customer behaviour.
Automatically optimising your campaigns - from the best send-time to split testing to channel choice.
Identifying new revenue opportunities - from finding the best people to market products to, to notifying customers when a product is back in stock.
Embedding personalised product recommendations into your marketing campaigns based on each customer's unique profile.
Create advanced segments based on multiple customer attributes and events, such as engagement level, predictive attributes and behaviour.
Cross Channel Marketing
Ometria’s campaign builder enables you to create personalised marketing experiences your customers love across relevant touchpoints.
- Broadcast Emails
- Automated Emails
- Custom Audiences
- Push Notifications
- Direct Mail
Cross Channel Campaigns
Create advanced campaigns that engage customers across multiple channels - all within a single campaign dashboard.
Visual Email Builder
Build highly personalised email templates by inserting real-time customer and product data.
Personalise your marketing campaigns with dynamic content based on each customer’s profile.
From your ecommerce platform to your ERP, Ometria has off-the-shelf integrations with the systems that your business is already using.