Single customer view
Data quality & accuracy
Ometria brings together data from multiple sources to create a detailed profile of each of your customers.
Get a complete view of each customer's transactional history with your store.
View the products and categories that a customer browses when they visit your website
Monitor each customer's interactions with your marketing messages, from clicks through to conversions.
Enrich each customer's profile with demographic data and individual notes and tags.
Identify a customer across any device that they use to browse and buy from your store.
Combine each customer’s ecommerce profile with their offline purchase behaviour.
Our platform empowers you to make marketing decisions based on accurate, up-to-the-minute data.
Ometria automatically cleans your database, identifying duplicate accounts and combining them into a single customer profile.
In Ometria, all interaction and transactional data is synced in real-time.
Ometria uses latitude and longitude data to locate and normalise the location of your customers.
Ometria integrates with the technology that your business is already using.
Ometria integrates with a host of ecommerce tools and platforms, and can be up and running within minutes.
If you use a custom platform or we don't have a pre-built integration with a solution you use, you can use our API to easily import data into Ometria.
Key marketing metrics
Ometria lets you segment your customers based on relevant ecommerce attributes and behaviours, in order to gain better insight and target them with the right messages.
Ometria automatically segments your customers into lifecycle stages, based on their individual profiles.
Identify who your best customers are, and create tailored campaigns to retain them.
Segment customers based on the specific products, brands or categories they purchase or browse.
Identify customers who have lapsed or are at risk of lapsing, and send campaigns aimed at reactivating them.
Segment customers by their use use of coupon codes, and identify which codes they use.
Create dynamic custom segments that are updated in realtime, and synced across all of your marketing outputs.
Our dashboards give you instant access to the metrics that are important to you - no spreadsheets necessary.
Monitor all of your ecommerce marketing metrics, including:
- Revenue per customer
- Repeat rates
- Average time from lead to customer
- and many more
Monitor the evolution of your customer base to spot growth opportunities or identify issues.
Choose from a library of pre-built ecommerce reports, or create your own to monitor specific customer groups or metrics.
Our easy-to-use cohort analysis tool enables you to monitor the impact of your marketing over time.
Analyse the lifetime value of seasonal and sale shoppers and measure the long-term impact.
Identify which channels are best at bringing in new customers and which ones are best at retaining them.
See which of your campaigns are most effective at driving higher lifetime value.
Find out which products, brands and categories drive the acquisition of your best customers.
Ometria's predictive modeling helps you time your marketing messages for optimum effect, forecast the future health of your business, and more accurately assess ROI on marketing channels.
Create segments of customers that are likely to be interested in specific products or categories, based on their browsing and transactional history.
Calculate the long-term revenue potential of newly-acquired customers, and plan your acquisition costs accordingly.
Identify key attributes that drive higher customer lifetime value.
Estimate when a customer is likely to churn, and take action to prevent it.
Anticipate when customers are likely to need to replenish consumable products, based on predicted consumption.
Upsell and cross-sell the right products to the right customers based on previous purchase patterns.
With Ometria's campaign builder, setting up and visualising triggered marketing campaigns has never been easier.
Split test and optimise the design, time of send, subject line and offers included in the emails you send.
Use our versatile customer filters to control exactly who receives your messages.
Automatically tag customers that complete a specific journey or task.
Choose to send emails at a specific time and date, or set up a relative send delay.
Manage the criteria by which a customer enters and exits a campaign flow.
New subscriber welcome
Lapsed customer reactivation
Repeat purchase activation
Using detailed profiles of each customer, our platform lets you personalise your marketing messages with products and offers that will get them shopping.
Embed personalised product recommendations into your triggered emails and newsletters based on each customer's unique profile.
Personalise specific elements on your emails with dynamic content based on each customer’s profile.
Segment your newsletters to target specific segments of your customer base.
Ometria enables you to target specific customer segments and lookalike audiences with relevant Facebook ads.
Automatically sync any customer segment from Ometria to Facebook custom audiences.
Create segments of your best customers in Ometria and find more of them using lookalike audiences.
Sync customer segments with the Adwords platform for customer match retargeting.
Our team of data scientists and retail marketing experts are there at every stage of the process, from onboarding to automation strategy development to campaign optimisation.
Got any questions? Get in touch to book a demo.