Ometria Platform

feature overview

  • Data Icon Data Icon

    Single customer view
    Data quality & accuracy

    learn more
  • Insight Icon Insight Icon

    Customer segmentation
    Key marketing metrics
    Cohort analysis
    Predictive analytics

    learn more
  • Action Icon Action Icon

    Triggered emails
    Product recommendations
    Social retargeting

    learn more
  • Data Icon Data Active Icon


  • Insight Icon Insight Active Icon


  • Action Icon Action Active Icon


  • Data Icon Data Active Icon


  • Insight Icon Insight Active Icon


  • Action Icon Action Active Icon


    • Single customer view

    • Data quality & accuracy

    • Integrations

    • Ometria brings together data from multiple sources to create a detailed profile of each of your customers.

      • Purchase history
        Purchase history

        Get a complete view of each customer's transactional history with your store.

      • Browse behavior
        Browse behavior

        View the products and categories that a customer browses when they visit your website

      • Marketing interaction
        Marketing interaction

        Monitor each customer's interactions with your marketing messages, from clicks through to conversions.

      • Demographics

        Enrich each customer's profile with demographic data and individual notes and tags.

      • Cross device
        Cross device

        Identify a customer across any device that they use to browse and buy from your store.

      • Offline

        Combine each customer’s ecommerce profile with their offline purchase behaviour.

    • Our platform empowers you to make marketing decisions based on accurate, up-to-the-minute data.

      • Data cleansing
        Data cleansing

        Ometria automatically cleans your database, identifying duplicate accounts and combining them into a single customer profile.

      • Real-time syncing
        Real-time syncing

        In Ometria, all interaction and transactional data is synced in real-time.

      • Reverse geocoding
        Reverse geocoding

        Ometria uses latitude and longitude data to locate and normalise the location of your customers.

    • Ometria integrates with the technology that your business is already using.

      • Out-of-the-box integrations
        Out-of-the-box integrations

        Ometria integrates with a host of ecommerce tools and platforms, and can be up and running within minutes.

      • Data import api
        Data import api

        If you use a custom platform or we don't have a pre-built integration with a solution you use, you can use our API to easily import data into Ometria.

    • Customer segmentation

    • Key marketing metrics

    • Cohort analysis

    • Predictive analytics

    • Ometria lets you segment your customers based on relevant ecommerce attributes and behaviours, in order to gain better insight and target them with the right messages.

      • Customer lifecycle stages
        Customer lifecycle stages

        Ometria automatically segments your customers into lifecycle stages, based on their individual profiles.

      • Vip recognition
        Vip recognition

        Identify who your best customers are, and create tailored campaigns to retain them.

      • Behavioural segmentation
        Behavioural segmentation

        Segment customers based on the specific products, brands or categories they purchase or browse.

      • ‘At risk' customers
        ‘At risk' customers

        Identify customers who have lapsed or are at risk of lapsing, and send campaigns aimed at reactivating them.

      • Coupon code shoppers
        Coupon code shoppers

        Segment customers by their use use of coupon codes, and identify which codes they use.

      • Custom segments
        Custom segments

        Create dynamic custom segments that are updated in realtime, and synced across all of your marketing outputs.

    • Our dashboards give you instant access to the metrics that are important to you - no spreadsheets necessary.

      • Marketing kpis
        Marketing kpis

        Monitor all of your ecommerce marketing metrics, including:

        - Revenue per customer

        - Repeat rates

        - Average time from lead to customer

        - and many more

      • Customer health
        Customer health

        Monitor the evolution of your customer base to spot growth opportunities or identify issues.

      • Custom reporting
        Custom reporting

        Choose from a library of pre-built ecommerce reports, or create your own to monitor specific customer groups or metrics.

    • Our easy-to-use cohort analysis tool enables you to monitor the impact of your marketing over time.

      • Seasonality impact
        Seasonality impact

        Analyse the lifetime value of seasonal and sale shoppers and measure the long-term impact.

      • Channel performance
        Channel performance

        Identify which channels are best at bringing in new customers and which ones are best at retaining them.

      • Campaign performance
        Campaign performance

        See which of your campaigns are most effective at driving higher lifetime value.

      • Conversion drivers
        Conversion drivers

        Find out which products, brands and categories drive the acquisition of your best customers.

    • Ometria's predictive modeling helps you time your marketing messages for optimum effect, forecast the future health of your business, and more accurately assess ROI on marketing channels.

      • Taste profiling
        Taste profiling

        Create segments of customers that are likely to be interested in specific products or categories, based on their browsing and transactional history.

      • Predictive clv
        Predictive clv

        Calculate the long-term revenue potential of newly-acquired customers, and plan your acquisition costs accordingly.

      • Factor analysis
        Factor analysis

        Identify key attributes that drive higher customer lifetime value.

      • Predictive churn
        Predictive churn

        Estimate when a customer is likely to churn, and take action to prevent it.

      • Replenishment rates
        Replenishment rates

        Anticipate when customers are likely to need to replenish consumable products, based on predicted consumption.

      • Product affinity
        Product affinity

        Upsell and cross-sell the right products to the right customers based on previous purchase patterns.

    • Triggered emails

    • Product recommendations

    • Social retargeting

    • With Ometria's campaign builder, setting up and visualising triggered marketing campaigns has never been easier.

      • Automated split testing
        Automated split testing

        Split test and optimise the design, time of send, subject line and offers included in the emails you send.

      • Audience segmentation
        Audience segmentation

        Use our versatile customer filters to control exactly who receives your messages.

      • Customer tagging
        Customer tagging

        Automatically tag customers that complete a specific journey or task.

      • Send time management
        Send time management

        Choose to send emails at a specific time and date, or set up a relative send delay.

      • Entry and exit conditions
        Entry and exit conditions

        Manage the criteria by which a customer enters and exits a campaign flow.

      • Example campaigns:
        Example campaigns:

        New subscriber welcome

        Cart recovery

        Browse abandonment

        VIP recognition

        Lapsed customer reactivation

        Repeat purchase activation

    • Using detailed profiles of each customer, our platform lets you personalise your marketing messages with products and offers that will get them shopping.

      • Product recommendations
        Product recommendations

        Embed personalised product recommendations into your triggered emails and newsletters based on each customer's unique profile.

      • Email personalisation
        Email personalisation

        Personalise specific elements on your emails with dynamic content based on each customer’s profile.

      • Subscriber segmentation
        Subscriber segmentation

        Segment your newsletters to target specific segments of your customer base.

    • Ometria enables you to target specific customer segments and lookalike audiences with relevant Facebook ads.

      • Custom audiences
        Custom audiences

        Automatically sync any customer segment from Ometria to Facebook custom audiences.

      • Lookalike audiences
        Lookalike audiences

        Create segments of your best customers in Ometria and find more of them using lookalike audiences.

      • Adwords customer match
        Adwords customer match

        Sync customer segments with the Adwords platform for customer match retargeting.

Underpinned by


Our team of data scientists and retail marketing experts are there at every stage of the process, from onboarding to automation strategy development to campaign optimisation.

Got any questions? Get in touch to book a demo.

book a demo
_ _ ___ _ __ ___ ___| |_ _ __(_) __ _ / _ \| '_ ` _ \ / _ \ __| '__| |/ _` | | (_) | | | | | | __/ |_| | | | (_| | \___/|_| |_| |_|\___|\__|_| |_|\__,_| ___________________________________________________________________ © Ometria 2017, London - Come work with us: :)