Website headers. Sure, they might not be the most glam part of ecommerce store design, but they’re arguably one of the most valuable pieces of on-site real estate going.
Why? They’re often one of the first things a visitor sees when they land on your site, and play an important role in making a killer first impression for newbies to your brand, as well as performing a navigational function that’s crucial to moving browsers on through the journey to purchase.
So yeah, pretty important.
This blog post will walk you through several key elements of ecommerce header design:
Primary category/product navigation
Secondary navigational elements
Offers and promotions