Cart abandonment 2.0: what a great campaign should look like in 2017

Posted by Abi Davies 23 Mar 17

It is a truth universally acknowledged that an ecommerce marketer in possession of a high cart abandonment rate must be in want of a kickass campaign.  

But what does a kickass cart abandonment campaign actually look like today? After all, almost half a decade has passed since we first started talking about this ecommerce marketing hack, and what was considered cutting-edge back then will likely be old-hat by now.

From dynamic content to cross-channel campaigns, this blog post has been written with the goal of showing all you hungry marketers how to take your cart abandonment emails from this …

cart abandonment email

… to this:

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Topics: Ecommerce customer retention, Ecommerce marketing strategy, Ecommerce marketing tips, cross-channel marketing, cart-abandonment campaign

How to Send Great Win-Back Email Campaigns

Posted by Hannah Stacey 19 Mar 17

We’ve all heard it before: acquiring a new customer is usually more costly than getting an already-acquired customer to repurchase. Alright, we know, we get the picture.

But given that we all know how valuable repeat customers are, it’s surprising how little effort many online retailers put into re-activating customers that have dropped off the radar, especially those who have been great customers in the past. Surely getting these guys on board is an easy win, no?

Losing a few customers here and there is part and parcel of running an online store, but by not putting some legwork to win back lapsed customers, online retailers are missing out on an important revenue-making opportunity.

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Topics: Ecommerce customer retention, Ecommerce marketing tips, win back email campaigns

Ecommerce events, trade shows and conferences in 2017 & 2018

Posted by Hannah Stacey 13 Mar 17

Ecommerce events, tradeshows and conferencesConferences and events provide a great opportunity to network, learn new things and scope out the competition (or a combination of all of these things).

Below is a comprehensive list of all the ecommerce events for the year ahead - giving you the full lowdown on the what, when, where and how much. 

Think we've missed anything important? Let us know in the comments section at the bottom of the page!

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Topics: Ecommerce marketing resources, Ecommerce events, Ecommerce marketing tips

10 Examples of Great Storytelling in Ecommerce

Posted by Edward Gotham & Abi Davies 3 Mar 17

ecommerce storytelling examples According to the latest eRetail Sales Index from Capgemini and IMRG, online retail sales in the UK topped £133 billion last year— five per cent higher than initially expected.

And with ecommerce sales predicted to grow 14 per cent in 2017, it's clear that the ecommerce industry is expanding. Fast.  

This poses the question: how can today's ecommerce brands cut through the growing competition and stand out from the crowd?

One answer is by harnessing the power of great storytelling. 

A good story can turn a lifeless brand into one that has meaning—one whose image and values resonate with its target market. Whilst communicating your brand's unique, personal story with the rest of the world is not easy to achieve, some of the fastest-growing and most successful ecommerce stores of the last five years have pulled it off.

Listed below are 10 brands that we believe are nailing it. 

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Topics: Ecommerce branding, Ecommerce marketing tips

Anatomy of a Perfectly Personalised Newsletter

Posted by Abi Davies 2 Mar 17

It’s no secret that firing off generic, untargeted emails can be about as helpful to a recipient as tea sachets in a hotel room with no kettle. Or being asked to present the "best picture" award at the Oscars, with an envelope for "best actress". 

i.e. not very.

Oscars 2017

And yet, as a cursory glance in your inbox will no doubt prove, the majority of ecommerce brands out there still aren't personalising their newsletters - they're sending (more or less) the exact same message to everyone in their subscriber base.

And what of the recipients of your newsletters - how do they feel about it? In our consumer census last year, over 50% admitted it bothered them when brands emailed content failing to match their personal tastes.

We get it (sort of). The thought of all that laborious creation of multiple versions of the same newsletter traditionally associated with personalisation is bound to have many an ecommerce marketer running for the hills.

But, breaking news people, personalising your newsletters is no longer that difficult. In fact, today, it’s a pretty easy process that can be achieved via a single template—all thanks to dynamic content.

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Topics: Ecommerce email marketing, Ecommerce marketing tips, Broadcast email for ecommerce

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