5 data-driven marketing campaign hacks to try in 2017

Posted by Abi Davies 6 Jan 17

Diary 2017.pngNew Year, new start. January is *the* month to start afresh.

That said, it’s a common mistake to put too much pressure on this first month of the year - lading it with goals, ideas and targets that are unrealistic (sometimes logistically impossible) to achieve.

If your resolution for 2017 is to enhance your ecommerce marketing strategy, start with a few smaller experiments first.

Listed below are five relatively easy-to-implement hacks for making your marketing campaigns more relevant and data-driven - most of which don’t require many additional creative resources. To figure out which work best for your brand, underneath each point we’ve included information on how to measure their success.   

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Topics: Ecommerce marketing resources, Ecommerce marketing tips, cross-channel marketing

29 excellent ecommerce blog posts you might have missed in 2016

Posted by Abi Davies 20 Dec 16

typewriter image Whilst reading an article in the New York Times recently, we came across the Jorge Luis Borges quote: ‘You are not what you write, but what you have read’.

Today, we have information on (almost) any topic at our fingertips; all it takes is a cursory Google search and - bam - five minutes later our perspective and outlook can change forever.

But, also thanks to technology, today we have more distractions than ever -  whether that’s the Mail’s sidebar of shame or Snapchat’s addictive filters. Consequently, it’s easy to miss genuinely useful content that could help you on your journey to ecommerce success.

So, to start 2017 feeling up-to-date and on top of your game, here are 29 articles from across the web (including a few of our own) you should have read this year.

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Topics: Ecommerce examples, Ecommerce marketing resources, Customer lifecycle marketing, ecommerce blog posts

Halloween 2016: a roundup of scarily good marketing from online retailers

Posted by Abi Davies 1 Nov 16

ghost.pngHalloween. The only time of year when it’s possible to wear a zombie outfit to Waitrose (without raising too many eyebrows). To eat pumpkin pie and ghost shapes cookies whilst watching Hocus Pocus on repeat. To finally be able to fly a broomstick around your kitchen, pretending you’re the seeker for Gryffindor - about to catch the golden snitch!

...anyway.

It’s also a time of year when it’s acceptable - in fact, positively encouraged - for all you marketers to take a trip to the dark side and release your inner Tim Burton with ghostly gifs, spooky Snapchats and eerie emails.

So, which brands have risen to the challenge and managed to conjure up some magical marketing campaigns this year? We spent the night haunting email accounts, social media and ecommerce sites to find out.

Thirsty to hear more? Read on…

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Topics: Ecommerce marketing resources, Ecommerce social media, Ecommerce branding, Snapchat

9 ecommerce popups you'll wish were yours

Posted by Abi Davies 13 Sep 16

ecommerce popupLove them or hate them, when it comes to building your email database, popups are always part of the conversation.

We’re referring, of course, to the small windows that appear, unannounced, in front of a retailer’s page when you visit their site - stopping your from doing anything useful until you either: enter your email address, acknowledge their announcement or hit the cancel button.

Due to their interruptive nature, popups can be a source of anger or exasperation among online shoppers - especially those who are, let’s say, in a rush or trying to use their phone with one hand whilst carrying shopping with the other.

Because of this, popups can also be a source of anxiety for online retailers concerned about high bounce rates.

And yet, despite all this doom and gloom, research is continuously on popups’ side. For example, as documented in this blog post by conversion optimization platform JustUno, health and lifestyle company SkinnyMe Tea managed to increase email opt ins by 758% after adding pop up promotions to their website in 2015.

This proves that popups can work; but how can ecommerce marketers make sure their own versions encourage browsers to buy not bounce?

By making them genuinely awesome.

For this blog post, we visited over 50 different ecommerce sites to see which brands are getting popups right. Listed below are our top nine, and why they made the cut. 

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Topics: Ecommerce technology, Ecommerce marketing resources

Ecommerce events, trade shows and conferences in 2017 & 2018

Posted by Hannah Stacey 9 Sep 16


Ecommerce events, tradeshows and conferencesConferences and events provide a great opportunity to network, learn new things and scope out the competition (or a combination of all of these things).

Below is a comprehensive list of all the ecommerce events for the year ahead - giving you the full lowdown on the what, when, where and how much. 

Think we've missed anything important? Let us know in the comments section at the bottom of the page!

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Topics: Ecommerce marketing resources, Ecommerce events, Ecommerce marketing tips

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