Top Product Pages: our analysis of 5 great examples

Posted by Edward Gotham 10 Feb 17

5 great product pagesProduct pages aren't just a pretty landing page for purchasing. They are your online doorway to gaining customers and revenue.

We'’ve deconstructed the outstanding features on each of the chosen sites (and spotted some other key areas for improvement).

This post is designed to help you keep up-to-date with some of the latest trends, using examples from the top ecommerce product pages out there today.

Enjoy. 

Read More

Topics: Ecommerce examples, Ecommerce website design, Ecommerce marketing resources, Ecommerce ux

Ecommerce pricing strategy: how to price your products online

Posted by Victoria Elizabeth 24 Jan 17

ecommerce pricing strategy When you enter a new website and take a quick glance at their products, one of the first things that will jump out at you is the price.

It’s a fundamental prerequisite for many purchase decisions, although its importance varies between so-called ‘spendthrifts’ or ‘tightwads’.  Most consumers’ behaviour lies between one end of this spectrum and your store’s pricing position will determine how many of each type of customers you attract.

The proper pricing strategy for your ecommerce store should take these, along with the other factors outlined below, into consideration in order to generate maximum revenue.

Read More

Topics: Ecommerce marketing resources, Ecommerce marketing strategy

5 data-driven marketing campaign hacks to try in 2017

Posted by Abi Davies 6 Jan 17

Diary 2017.pngNew Year, new start. January is *the* month to start afresh.

That said, it’s a common mistake to put too much pressure on this first month of the year - lading it with goals, ideas and targets that are unrealistic (sometimes logistically impossible) to achieve.

If your resolution for 2017 is to enhance your ecommerce marketing strategy, start with a few smaller experiments first.

Listed below are five relatively easy-to-implement hacks for making your marketing campaigns more relevant and data-driven - most of which don’t require many additional creative resources. To figure out which work best for your brand, underneath each point we’ve included information on how to measure their success.   

Read More

Topics: Ecommerce marketing resources, Ecommerce marketing tips, cross-channel marketing

29 excellent ecommerce blog posts you might have missed in 2016

Posted by Abi Davies 20 Dec 16

typewriter image Whilst reading an article in the New York Times recently, we came across the Jorge Luis Borges quote: ‘You are not what you write, but what you have read’.

Today, we have information on (almost) any topic at our fingertips; all it takes is a cursory Google search and - bam - five minutes later our perspective and outlook can change forever.

But, also thanks to technology, today we have more distractions than ever -  whether that’s the Mail’s sidebar of shame or Snapchat’s addictive filters. Consequently, it’s easy to miss genuinely useful content that could help you on your journey to ecommerce success.

So, to start 2017 feeling up-to-date and on top of your game, here are 29 articles from across the web (including a few of our own) you should have read this year.

Read More

Topics: Ecommerce examples, Ecommerce marketing resources, Customer lifecycle marketing, ecommerce blog posts

Halloween 2016: a roundup of scarily good marketing from online retailers

Posted by Abi Davies 1 Nov 16

ghost.pngHalloween. The only time of year when it’s possible to wear a zombie outfit to Waitrose (without raising too many eyebrows). To eat pumpkin pie and ghost shapes cookies whilst watching Hocus Pocus on repeat. To finally be able to fly a broomstick around your kitchen, pretending you’re the seeker for Gryffindor - about to catch the golden snitch!

...anyway.

It’s also a time of year when it’s acceptable - in fact, positively encouraged - for all you marketers to take a trip to the dark side and release your inner Tim Burton with ghostly gifs, spooky Snapchats and eerie emails.

So, which brands have risen to the challenge and managed to conjure up some magical marketing campaigns this year? We spent the night haunting email accounts, social media and ecommerce sites to find out.

Thirsty to hear more? Read on…

Read More

Topics: Ecommerce marketing resources, Ecommerce social media, Ecommerce branding, Snapchat

Artboard 10 B-1.png