Top Product Pages: our analysis of 5 great examples

Posted by Edward Gotham 10 Feb 17

5 great product pagesProduct pages aren't just a pretty landing page for purchasing. They are your online doorway to gaining customers and revenue.

We'’ve deconstructed the outstanding features on each of the chosen sites (and spotted some other key areas for improvement).

This post is designed to help you keep up-to-date with some of the latest trends, using examples from the top ecommerce product pages out there today.

Enjoy. 

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Topics: Ecommerce examples, Ecommerce website design, Ecommerce marketing resources, Ecommerce ux

10 examples of birthday emails worth celebrating

Posted by Abi Davies 24 Jan 17


birthday dog-3.pngI have a confession. Despite the fact I am 26-years-old, I still get really excited about my birthday. Not because I am one year older (hello mortgage), but because it’s comforting to know that, at least once a year, those who matter the most will get in touch to celebrate the fact I was born, and mark the occasion with cake and cards (and hats…).

But it’s not only loved ones who get in touch - increasingly, retailers do too.

And yet, while birthday emails are a growing phenomenon, a surprising number of brands still don’t send them - even those that ask for your date of birth during the sign-up process.

As Ometria turns four years old this week, we looked back at birthday emails we've received over the past year to come up with a list of good examples. The final list can be split into three categories: birthday emails including amazing gifs, birthday emails with an awesome concept or copy and birthday emails that have been personalised.

Disclaimer: We’re not saying these emails are perfect, but each one has been chosen because of certain element that caught our eye or made us feel special. 

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Topics: Ecommerce examples

29 excellent ecommerce blog posts you might have missed in 2016

Posted by Abi Davies 20 Dec 16

typewriter image Whilst reading an article in the New York Times recently, we came across the Jorge Luis Borges quote: ‘You are not what you write, but what you have read’.

Today, we have information on (almost) any topic at our fingertips; all it takes is a cursory Google search and - bam - five minutes later our perspective and outlook can change forever.

But, also thanks to technology, today we have more distractions than ever -  whether that’s the Mail’s sidebar of shame or Snapchat’s addictive filters. Consequently, it’s easy to miss genuinely useful content that could help you on your journey to ecommerce success.

So, to start 2017 feeling up-to-date and on top of your game, here are 29 articles from across the web (including a few of our own) you should have read this year.

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Topics: Ecommerce examples, Ecommerce marketing resources, Customer lifecycle marketing, ecommerce blog posts

A roundup of the best Christmas emails we've received so far

Posted by Abi Davies 13 Dec 16

christmas treeIt was around a month ago now that my first Christmas email of the year arrived in my inbox. It was like receiving that very first Christmas card at school - a simple form of communication, but somehow managing to announce the start of the most wonderful time of the year.

But, just like your 14th Christmas card (gone are those days!), it takes a lot for your 400th Christmas email to really make a big impression on you - the sad fact is, after a while they all start to look the same.

Luckily, there will always be the odd Christmas card - and Christmas email - that reignites that first, nostalgic Christmassy feeling in you. Whether it’s because of its amazing design or beautifully written message, some things just have the magic touch.

For me, these eight brands have just that - all for very different reasons.

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Topics: Ecommerce email marketing, Ecommerce examples, Christmas marketing

8 Noteworthy Examples of Inspired Ecommerce Content Marketing

Posted by Hannah Stacey 1 Aug 16

shutterstock_183663350Content. We’re constantly told we should be creating it, sharing it, publicising it, incorporating it into buyer journeys, making it more interactive, making it more engaging (the list goes on).

Trouble is, ‘content’ in itself is a really ambiguous word: knowing exactly what kind of content to create - and, more importantly, how to make sure that it has a positive effect on bottom line - is a tricky business.

Although grappling with this content-driven approach - which eschews hard-sell ‘interruptive’ techniques for a more nuanced, nurturing style of marketing - is a bit of a scary prospect for many, we’re starting to see a lot of ecommerce brands get really creative with the content they’re creating and how they incorporate it into their site. 

Here are eight great examples - new and old - of ecommerce content marketing at its best.

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Topics: Ecommerce examples, Ecommerce marketing resources, Ecommerce branding

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