I have a confession. Despite the fact I am 26-years-old, I still get really excited about my birthday. Not because I am one year older (hello mortgage), but because it’s comforting to know that, at least once a year, those who matter the most will get in touch to celebrate the fact I was born, and mark the occasion with cake and cards (and hats…).
But it’s not only loved ones who get in touch - increasingly, retailers do too.
And yet, while birthday emails are a growing phenomenon, a surprising number of brands still don’t send them - even those that ask for your date of birth during the sign-up process.
As Ometria turns four years old this week, we looked back at birthday emails we've received over the past year to come up with a list of good examples. The final list can be split into three categories: birthday emails including amazing gifs, birthday emails with an awesome concept or copy and birthday emails that have been personalised.
Disclaimer: We’re not saying these emails are perfect, but each one has been chosen because of certain element that caught our eye or made us feel special.