New Year, new start. January is *the* month to start afresh.
That said, it’s a common mistake to put too much pressure on this first month of the year - lading it with goals, ideas and targets that are unrealistic (sometimes logistically impossible) to achieve.
If your resolution for 2017 is to enhance your ecommerce marketing strategy, start with a few smaller experiments first.
Listed below are five relatively easy-to-implement hacks for making your marketing campaigns more relevant and data-driven - most of which don’t require many additional creative resources. To figure out which work best for your brand, underneath each point we’ve included information on how to measure their success.