8 Important Lessons We Can All Learn From Bridal Brands on Pinterest

Posted by Abi Davies 30 Mar 17

Lessons in Pinterest from ecommerce bridal brands In the words of Mugatu, Pinterest— so hot right now.

The company, which reportedly makes all of its money from advertising, is predicted to generate over $500 million in revenue this year, and is rumoured to be well on the way to an IPO.

Over the last couple of years, Pinterest has simultaneously introduced strategic features for advertisers, such as Promoted and Buyable Pins, and established itself as a cost-effective, organic marketing channel for brands on a budget.

Thanks to its first-class visual discovery tools (including the recently updated Chrome extension plugin), clean and organised layout (who doesn’t love a mood board?) and reputation as a go-to source of style, design and culinary inspiration, Pinterest is a great way to not just acquire new followers, but also keep existing customers engaged.

If anyone understands Pinterest’s true potential, it’s brides to be. Boards devoted to wedding gowns, suits, bridesmaid dresses, colour-schemes, venue inspiration, vintage cars and bouquets abound on the site, making it a goldmine for brands catering to those gearing up for the big day.

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Topics: Ecommerce social media, Ecommerce content marketing, Pinterest for ecommerce marketers, Marketing on Pinterest

Cart Abandonment 2.0: What a Great Campaign Should Look Like in 2017

Posted by Abi Davies 23 Mar 17

It is a truth universally acknowledged that an ecommerce marketer in possession of a high cart abandonment rate must be in want of a kickass campaign.  

But what does a kickass cart abandonment campaign actually look like today? After all, almost half a decade has passed since we first started talking about this ecommerce marketing hack, and what was considered cutting-edge back then will likely be old-hat by now.

From dynamic content to cross-channel campaigns, this blog post has been written with the goal of showing all you hungry marketers how to take your cart abandonment emails from this …

cart abandonment email

… to this:

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Topics: Ecommerce customer retention, Ecommerce marketing strategy, Ecommerce marketing tips, cross-channel marketing, cart-abandonment campaign

How to Send Great Win-Back Email Campaigns

Posted by Hannah Stacey 19 Mar 17

We’ve all heard it before: acquiring a new customer is usually more costly than getting an already-acquired customer to repurchase. Alright, we know, we get the picture.

But given that we all know how valuable repeat customers are, it’s surprising how little effort many online retailers put into re-activating customers that have dropped off the radar, especially those who have been great customers in the past. Surely getting these guys on board is an easy win, no?

Losing a few customers here and there is part and parcel of running an online store, but by not putting some legwork to win back lapsed customers, online retailers are missing out on an important revenue-making opportunity.

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Topics: Ecommerce customer retention, Ecommerce marketing tips, win back email campaigns

Smart Ways Retailers Are Using Online Marketing to Encourage Offline Store Visits

Posted by Abi Davies 15 Mar 17

brick and mortar meets ecommerce According to Deloitte, 2017 could experience another “tipping point” in ecommerce—thanks to the “ambitious growth agenda” of stores operating solely online.

As a result of this, the physical retail store of today is having to be “reimagined for the digital consumer”, and is likely to focus on either “inspiration or convenience” in 2017.

But could ecommerce marketers be doing anything to help the health of its physical counterparts? And we’re not just talking about brick and click retailers, but also pure play brands promoting pop-ups, studios and more.

A quick scan of our inbox tells us that, actually, many brands already are (albeit some much more than others).

Listed below are five ways retailers are using online marketing to drive offline footfall, starting with a few simple tactics before moving onto more data-driven hacks.

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Topics: Ecommerce email marketing, cross-channel marketing, dynamic content, ecommerce vs brick and mortar

Ecommerce events, trade shows and conferences in 2017 & 2018

Posted by Hannah Stacey 13 Mar 17


Ecommerce events, tradeshows and conferencesConferences and events provide a great opportunity to network, learn new things and scope out the competition (or a combination of all of these things).

Below is a comprehensive list of all the ecommerce events for the year ahead - giving you the full lowdown on the what, when, where and how much. 

Think we've missed anything important? Let us know in the comments section at the bottom of the page!

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Topics: Ecommerce marketing resources, Ecommerce events, Ecommerce marketing tips

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