Hannah Stacey

Hannah is Ometria’s marketing manager, and spends most of her time reading and writing useful stuff about ecommerce marketing. Outside of work, she offsets her penchant for Cadbury crunchies with love of long-distance running.
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Recent Posts

How to Send Great Win-Back Email Campaigns

Posted by Hannah Stacey 19 Mar 17

We’ve all heard it before: acquiring a new customer is usually more costly than getting an already-acquired customer to repurchase. Alright, we know, we get the picture.

But given that we all know how valuable repeat customers are, it’s surprising how little effort many online retailers put into re-activating customers that have dropped off the radar, especially those who have been great customers in the past. Surely getting these guys on board is an easy win, no?

Losing a few customers here and there is part and parcel of running an online store, but by not putting some legwork to win back lapsed customers, online retailers are missing out on an important revenue-making opportunity.

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Topics: Ecommerce customer retention, Ecommerce marketing tips, win back email campaigns

Ecommerce events, trade shows and conferences in 2017 & 2018

Posted by Hannah Stacey 13 Mar 17


Ecommerce events, tradeshows and conferencesConferences and events provide a great opportunity to network, learn new things and scope out the competition (or a combination of all of these things).

Below is a comprehensive list of all the ecommerce events for the year ahead - giving you the full lowdown on the what, when, where and how much. 

Think we've missed anything important? Let us know in the comments section at the bottom of the page!

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Topics: Ecommerce marketing resources, Ecommerce events, Ecommerce marketing tips

Ecommerce website headers: 4 simple things you need to get right

Posted by Hannah Stacey 10 Jan 17

ecommerce website header

Website headers. Sure, they might not be the most glam part of ecommerce store design, but they’re arguably one of the most valuable pieces of on-site real estate going.

Why? They’re often one of the first things a visitor sees when they land on your site, and play an important role in making a killer first impression for newbies to your brand, as well as performing a navigational function that’s crucial to moving browsers on through the journey to purchase.

So yeah, pretty important.

This blog post will walk you through several key elements of ecommerce header design:

  • Primary category/product navigation

  • Secondary navigational elements

  • Search

  • Offers and promotions

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Topics: Ecommerce website design, Ecommerce ux

Everything you need to know about Instagram’s shoppable photos

Posted by Hannah Stacey 3 Nov 16

kate spade.pngInstagram’s ‘shoppability’ issue has been causing headaches for ecommerce marketers since the beginning of, well, Instagram; the inability to directly link images on the network to a corresponding page on a retailer’s site representing a huge barrier between content and commerce.

The result? Hacks and workarounds on the part of the retailer (see our blog post on the topic for some examples), and an altogether pretty disjointed experience for consumers.

But that’s all about to change.

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An Introduction to the Ecommerce Customer Lifecycle

Posted by Hannah Stacey 5 Aug 16

Untitled_design_2-2To start this blog post, I’d like to transport you (sadly, only in a metaphorical sense) to a party.

Picture the scene: the music’s blaring, the drinks are flowing, someone’s already had a few too many and is embarrassing themselves.. you get the picture.

As with any party, at some point in the proceedings you’re bound to run into one or more of the following:

  • Your best pal, who probably knows you better than you know yourself.

  • Your best pal’s new girlfriend/boyfriend, who you’re meeting for the first time and are under strict instructions to be on your best behaviour for.

  • An old acquaintance who you haven’t seen in years.

  • The guy who you’ve met ten times before but who always introduces himself like it’s the first.

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Topics: Customer lifecycle marketing

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