Hannah Stacey

Hannah is Ometria’s marketing manager, and spends most of her time reading and writing useful stuff about ecommerce marketing. Outside of work, she offsets her penchant for Cadbury crunchies with love of long-distance running.
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Recent Posts

Ecommerce website headers: 4 simple things you need to get right

Posted by Hannah Stacey 10 Jan 17

ecommerce website header

Website headers. Sure, they might not be the most glam part of ecommerce store design, but they’re arguably one of the most valuable pieces of on-site real estate going.

Why? They’re often one of the first things a visitor sees when they land on your site, and play an important role in making a killer first impression for newbies to your brand, as well as performing a navigational function that’s crucial to moving browsers on through the journey to purchase.

So yeah, pretty important.

This blog post will walk you through several key elements of ecommerce header design:

  • Primary category/product navigation

  • Secondary navigational elements

  • Search

  • Offers and promotions

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Topics: Ecommerce website design, Ecommerce ux

Everything you need to know about Instagram’s shoppable photos

Posted by Hannah Stacey 3 Nov 16

kate spade.pngInstagram’s ‘shoppability’ issue has been causing headaches for ecommerce marketers since the beginning of, well, Instagram; the inability to directly link images on the network to a corresponding page on a retailer’s site representing a huge barrier between content and commerce.

The result? Hacks and workarounds on the part of the retailer (see our blog post on the topic for some examples), and an altogether pretty disjointed experience for consumers.

But that’s all about to change.

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Ecommerce events, trade shows and conferences in 2017 & 2018

Posted by Hannah Stacey 9 Sep 16

Ecommerce events, tradeshows and conferencesConferences and events provide a great opportunity to network, learn new things and scope out the competition (or a combination of all of these things).

Below is a comprehensive list of all the ecommerce events for the year ahead - giving you the full lowdown on the what, when, where and how much. 

Think we've missed anything important? Let us know in the comments section at the bottom of the page!

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Topics: Ecommerce marketing resources, Ecommerce events, Ecommerce marketing tips

An Introduction to the Ecommerce Customer Lifecycle

Posted by Hannah Stacey 5 Aug 16

Untitled_design_2-2To start this blog post, I’d like to transport you (sadly, only in a metaphorical sense) to a party.

Picture the scene: the music’s blaring, the drinks are flowing, someone’s already had a few too many and is embarrassing themselves.. you get the picture.

As with any party, at some point in the proceedings you’re bound to run into one or more of the following:

  • Your best pal, who probably knows you better than you know yourself.

  • Your best pal’s new girlfriend/boyfriend, who you’re meeting for the first time and are under strict instructions to be on your best behaviour for.

  • An old acquaintance who you haven’t seen in years.

  • The guy who you’ve met ten times before but who always introduces himself like it’s the first.

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Topics: Customer lifecycle marketing

8 Noteworthy Examples of Inspired Ecommerce Content Marketing

Posted by Hannah Stacey 1 Aug 16

shutterstock_183663350Content. We’re constantly told we should be creating it, sharing it, publicising it, incorporating it into buyer journeys, making it more interactive, making it more engaging (the list goes on).

Trouble is, ‘content’ in itself is a really ambiguous word: knowing exactly what kind of content to create - and, more importantly, how to make sure that it has a positive effect on bottom line - is a tricky business.

Although grappling with this content-driven approach - which eschews hard-sell ‘interruptive’ techniques for a more nuanced, nurturing style of marketing - is a bit of a scary prospect for many, we’re starting to see a lot of ecommerce brands get really creative with the content they’re creating and how they incorporate it into their site. 

Here are eight great examples - new and old - of ecommerce content marketing at its best.

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Topics: Ecommerce examples, Ecommerce marketing resources, Ecommerce branding

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