This blog post accompanies our latest ebook: 15 A/B testing ideas for ecommerce email marketers. Click here to download.
It’s 2017, and the days of low-quality, irrelevant marketing messages are well and truly over; if your email doesn’t seem pertinent to a recipient, it will be deleted, unsubscribed from or - dare we say it - marked as spam.
As a result, it’s of critical importance that your email marketing is crafted in such a way that it actually resonates with your subscriber list on a personal level.
The only way to know how your email marketing is *really* performing right now is to look at the numbers. The numbers don’t lie. If they are good, that’s great, but if they’re not so good, changes are probably needed (for some context, the average open rate for ecommerce email is 16.75% and the average click rate is 2.32%).
Fortunately, A/B testing can help you go about making those changes.