With spam filters getting stricter and ecommerce competition getting higher, engaging consumers via email can prove challenging.
Consequently, increasing the number of touchpoints a person has with your brand is more important than ever; the more places a person can learn about your brand, the better.
One of the most obvious places a consumer can hear your marketing messages is social media. But this doesn’t mean ditching email (which continues to be the most powerful marketing tool available today). It means using email as a way to promote your social media - after all, the two tools are singing from the same hymn sheet.
At present, the majority of ecommerce brands out there are achieving this by including social icons in email footers:
… but in 2017 is this practice really enough?
Today, we live in a visual economy where, in order to really capture a consumer's attention and elicit a click, we need to deliver copy and images that are striking, engaging and stimulating.
Here are 12 brands that have cottoned onto the fact that email can be used as a powerful tool for promoting your social media accounts in a creative way.