As marketers, we’re constantly told that we should make the way we communicate with customers and prospects more personal, more timely, and more relevant.
However, being able to market to each customer in a personalised way requires us to have a detailed understanding of who they are and how they interact with our brand: what’s known as a single customer view.
This guide to the single customer view in ecommerce will cover:
- The definition of a single customer view
- The benefits of having a single customer view
- How to gain a single customer view in your online store